1

Get in touch with me

Let me know what questions you have and/or how I may serve you.
Get in Touch

Video Conferencing To The Rescue

by Mar 25, 2020Marketing Blog0 comments

I am supported by my audience - which means, if you buy through links on my site, I may earn an affiliate commission. Learn more


In the spring of 2020, many of us find ourselves working from home for the foreseeable future due to the ongoing coronavirus pandemic.

This new reality has its challenges, including the need for communication and collaboration with co-works, vendors, and customers. The break-out solution to these challenges is becoming videotelephony, better known as video conferencing.

What is video conferencing?

Video conferencing comprises the technologies for the reception and transmission of audio-video signals by users at different locations, for communication between people in real-time.

At its simplest, video conferencing provides the transmission of static images and text between two locations. At its most sophisticated, it provides communication of full-motion video images and high-quality audio between multiple sites.

If you are not already familiar with Zoom, you soon will be – as more and more of us rely on Zoom daily.

Last week, Zoom had its biggest day of downloads in its history — 343,000 new users globally, according to Forbes. With international office and school shutdowns, more people than ever are turning to the online service to connect with their coworkers and teachers remotely.

With workplaces locking down and millions of employees operating from home throughout the coronavirus pandemic, the methods people communicate — both professionally and personally — are changing fast.

What is Zoom?

For those who aren’t familiar… Zoom, is a remote conferencing services company headquartered in San Jose, California. They provide a remote conferencing service that combines video conferencing, online meetings, chat, and mobile collaboration.

Four price tiers provide varying call bandwidths, but given the current circumstances, Zoom’s CEO, Eric Yuan, announced that Zoom would be removing the 40-minute time limit for calls on the platform’s free plan for K-12 schools in countries all around the world, including nearly 60,000 K-12 schools in the United States.

Video Conferencing

Zoom Meeting Plans for Your Business

Why Small Business Should Use Zoom

Besides the apparent necessity of following the recommendations of the World Health Organization about “social distancing” … there are several other great reasons we should start using video conferencing.

Zoom combines HD video conferencing, online business meetings, webinars, and mobile capabilities into one collaborative solution.

But the best part is that only one person has to download Zoom.
Everyone else can click on the meeting link (reoccurring or unique) and jump right in from their phone, tablet, or desktop.

There’s no need for expensive video conferencing infrastructure, either.

With Zoom, there’s no need to combine various video conferencing solutions to achieve great results for online business meetings. I have been using Zoom for a couple of years now, and compared to the other services I have tried, I’ve noticed a complete drop off in glitches, delays, and downtime.

It is super easy to schedule a meeting

So, have I convinced you yet? Try Zoom today!

If not… here are a few more reasons why I like Zoom over its competition from Microsoft’s Skype and Google’s Hangouts.

Zoom has a built-in beautification filter, which is one of several relatively silly little details about the service that helps it stand out.

beautification filter
Virtual backgrounds are another very cool feature. The ability to swap out whatever is behind you in the video will help make your video calls look more professional or hide a messy room.

Besides those gems… the real reason Zoom is better than the competition, in my opinion:

  • call quality
  • ability to record meetings
  • high-quality video

Let me know what you think. Do you have any tips for using Zoom?

5 Ways to Repurpose Content and Grow Your Customer Base

5 Ways to Repurpose Content and Grow Your Customer Base

What is Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you...

11 Social Media Myths to Leave Behind in 2021

11 Social Media Myths to Leave Behind in 2021

There's no question that social media marketing is, and will continue to be, essential for local businesses. That said, many social media myths are annoyingly persistent, and believing them can hurt your business. So, let's bust some myths! Here are 11 of the most...