Have you failed at video marketing in the past? Is this your first time trying it? Whatever the case is, you have to learn all you can about it for it to work. Continue reading for great video marketing advice.
Don’t think that anyone is going to watch a 20 minute video. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.
Make sure your videos are optimized. When you are making videos for several websites you should make titles and descriptions for every one. Don’t forget about your keywords! Make sure your viewers can contact you easily by adding contact information.
Include some screenshots of your site in the video. This allows viewers to get a feel for your website’s layout. How-to videos can also benefit from screenshots. Save your screenshot, and with the help of video editing software, you can implement them into your videos.
You only have a short time to capture your audience’s attention in video marketing. The initial 15 seconds are the make or break period. You should put a small tease in the beginning of the video so that your customers stay interested.
Make a video showing how others should use your product. You will help solve problems for existing customers, but you will also attract new clients who see that you have the solution they need.
When you want to sell through your video, don’t forget a link to your store. If possible, include this link in the video player. This will ensure that the link remains within the video should the video be shared or embedded somewhere else.
If you have a team of employees, get them all involved in your video marketing efforts. Choose a confident person to do the talking. Get more than one person in front of the camera to film some interviews or show how your employees work as a team.
Did this information assist you in creating successful marketing videos? If you feel like you have a solid grasp of the fundamentals, make that first video today and reach market segments you might not even know existed. Try it out today!