Mobile marketing can be a major source of main income or could be just a bit of additional income for you. The guidelines in this article represent some of the best practices for mobile marketing.
You need to build a great database first. Only use people that have opted into your messaging system. It is advisable to attain permission from involved parties before you incorporate such tactics. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Don’t send random messages to your customers. Respect your customers’ attention by always giving them useful content when you send out messages. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. Customers want information, not funny texts that they would normally get from a lose friend.
QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. Customers can then use their smart phones to reach your website and find coupons. Make sure these codes are on the different printed material you provide. Customers can use the QR codes to gain quick and convenient information about your brand and products.
Especially when it comes to your mobile website, you must remember that less is more. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Mobile marketing demands short, concise, and direct messages to consumers.
By closely monitoring your competitors, you can become more informed about the business environment. You need to be discernible from the competition.
Don’t send out text message alerts or messages in the early morning or late night hours. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Clearly, mobile marketing is considerably more complex than many people believe. It takes effort and perseverance, but the end result is worth all the trouble. If you apply the guidelines from this article, you are one step closer to increased sales and profits.