Tips For Successfully Running An Email Marketing Campaign

Businesses are always looking for ways to lure more customers without affecting their bottom line too much. One such solution that you can start on now is called marketing via email. If the tremendous opportunity this presents is something you are unaware of, keep reading. The following article can help.

Always proofread your emails. Correct any emails or newsletter problems you may have. Before you ever hit “send,” test your email layout to ensure your satisfaction with the way it looks. Additionally, if you use email links, make sure they aren’t broken.

You can use A/B testing to improve the results of your emails’ subject lines. To do this, simply select an email and then send it to one half of your mailing list with one subject line, and the other half with a different subject line. This can help you see which subject lines cause readers to open your messages and which get ignored.

Prior to contacting customers through email, be sure to obtain their permission to do so. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.

Try to only send one email a week. Your customers often will get several messages a day and are very busy in their lives. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.

Do not depend upon graphics-heavy emails in your campaign. Graphics can be easily blocked by email providers and your message can be distorted because of this. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.

As you now realize, any company can use marketing with email to attract customers for much less money than with other marketing methods. Because it is so reasonable to do, it makes sense to utilize e-mail marketing. Apply what you’ve learned here and take your marketing plans to the next level.