Video marketing has become an essential tool for many businesses. Many people are addicted to YouTube, and if your video is interesting and informative, they’ll stop watching cat videos long enough to check it out. If you are prepared for video marketing, this article is necessary to get started.

An educational video or a tutorial can be more than three minute long, but another kind of video should last from 30 seconds to two minutes. People don’t pay much attention to anything anymore, so catching their attention in 30 seconds and getting the message across is your best bet for ensuring they watch in full.

Do not make your video look like an advertisement. When your videos are nothing but sales pitches, you’ll have no viewers. Your audience needs quality and detailed content.

You must figure out whether or not your video is effective. Sure, you can make some good guesses about how you’re doing. Actual numbers, though, give a far more accurate picture. Check out info like total viewers and length viewed.

Don’t skip over the video content analytics. It is possible to track viewers, viewing time and location. Use the information you find to help you locate new customers.

How-to videos are ranked as one of the highest searched topics on the web. Creating a “how-to” video will help increase exposure to your business by driving new traffic in your direction. If people see you as an expert in your niche, then they are more likely to return to your videos and website.

If you suffer from shyness, consider doing a voice over. You may wish to use videos but haven’t done so since you don’t wish to be onscreen. You can just show your products and use a voice over. All you have to do is make a recording of your voice and apply it over video of your product.

You know more about video marketing now, so you’ve got to make some videos! These tips should not be limiting you. There is always more to learn about video marketing. A little research will ensure that your video marketing efforts succeed.