Article marketing is a reality whether you believe it or not. The fact is that article marketing is a straightforward, successful method of generating awareness of your enterprise. However, you need to understand what it is about article advertising that makes it such a powerful tool before you can harness it.

Any article you write to advertise your site should be entertaining to the reader. Write your articles in an informal tone that is warm and inviting. Even with a highly technical topic, it is important to write in a way that anyone can grasp the concepts. Boring content will turn readers away.

Always include “no follow” links within comments on your site. Spam links are all too common, so you can do your part to point them out to web crawlers. This prevents your site from linking to some spam sites, which can harm your site’s reputation.

New articles should be posted regularly. There are search-engine robots that make the decisions on how often they need to re-index your site. If you always are uploading new articles people are more likely to search you out.

Write articles that are informative. When your content is connected to your business, you look like a pro to your audience and can appear more trusting to them. Your article should be able to give fresh information, the more informative it is the higher you will rank.

Publish your content on your website so that the benefits from keyword searches all come to you. This will boost your rankings and your traffic. Search engines are attracted to websites that are regularly updated, so posting articles helps you obtain higher rankings with their algorithms.

Start each article with a well-written, attention-grabbing paragraph. Search engines and readers both agree that the first paragraph is of extreme importance. Putting the most useful information in this area is the best way to hold an audience’s attention. Be interesting, but don’t be afraid to tease your readers a bit so that they keep reading. Instead, pique your visitor’s interest so that they will continue reading your article.

These guidelines should help you become successful at article marketing. Through this, your business can be boosted to another level. The readership will bring new attention to your business, and new customers to your site. If you do it correctly, you may find that article submission is a cheaper alternative for attracting customers than traditional marketing methods.