The Power of Follow-Up: How to Build Lasting Relationships After Networking Events

May 22, 2024 | Networking

Small Business Networking

Did you know that 85% of small business owners struggle with effective follow-up after networking events?

Building an effective business network can cultivate lasting relationships, enhance credibility, and grow a small business. However, many small business owners face challenges when it comes to following up after networking events. In fact, a staggering 85% of small business owners find it difficult to effectively follow up, preventing them from maximizing the potential of their networking connections.

In this article, I will explore the reasons behind ineffective follow-ups and provide you with practical tips for short-term and long-term networking success. Whether you’re new to networking or looking to improve your follow-up strategies, the power of effective follow-up cannot be underestimated.

Key Takeaways:

  • Follow-up after networking events is crucial for small business success.
  • 85% of small business owners struggle with effective follow-up.
  • In this article, I will provide practical tips for short-term and long-term networking success.

What often prevents effective follow-ups?

In the world of networking, follow-up and nurturing are the keys to success. However, many small business owners struggle with effective follow-ups due to two main reasons:

  1. Not prioritizing follow-ups in a busy office environment
  2. Viewing follow-ups as one-off tasks instead of an ongoing process

Implementing an effective follow-up process is crucial for maintaining credibility and building meaningful relationships with networking connections. By understanding the common obstacles that hinder follow-ups, small business owners can take proactive steps to overcome them and maximize the benefits of their networking efforts.

It’s important to acknowledge that in today’s fast-paced business landscape, it can be challenging to prioritize follow-ups amidst numerous other pressing tasks. However, failing to follow up promptly can significantly hinder the potential for fruitful collaborations and opportunities that arise from business networking events. By making follow-up a priority and allocating dedicated time to it, small business owners can ensure they don’t miss out on valuable connections.

“By not prioritizing follow-ups, you miss the chance to nurture relationships and capitalize on the opportunities that arise from networking events. Take the time to follow up promptly and show your genuine interest.”

Another common misconception among small business owners is viewing follow-ups as isolated tasks with no continuity. Instead, it’s essential to approach follow-ups as an ongoing process of building and nurturing relationships. This shift in perspective allows for consistent communication and engagement with networking connections, which is key to developing long-lasting partnerships.

To overcome this obstacle, small business owners should adopt a systematic approach to follow-ups. This includes setting reminders or using CRM (customer relationship management) software to track connections, maintaining a record of conversations and interactions, and regularly reaching out to nurture relationships. Embracing follow-ups as an ongoing process ensures that networking efforts translate into valuable opportunities for business growth.

By addressing these common stumbling blocks to effective follow-ups, small business owners can enhance their networking strategies, strengthen their small business networking groups, and ultimately build meaningful and enduring relationships with their connections.

In The Short Term: Tips For Following Up After Networking

Following up in the days following a networking event can significantly improve your networking success. To ensure you make the most of the small business networking opportunities available, here are some valuable networking tips for small businesses:

1. Timing Is Key

Timing your follow-up emails is crucial. To strike the right balance between promptness and giving the other person enough time, aim to send your follow-up emails 1-2 days after connecting with someone. This allows them to remember the interaction without feeling overwhelmed by an immediate response.

2. Personalize Your Message

When reaching out after a networking event, it’s important to personalize your message to make a lasting impression. Reference specific conversations or topics discussed during the event to show that you were engaged and genuinely interested. This personal touch helps strengthen the connection and shows that you value the interaction.

3. Offer Something of Value

When following up with someone, consider offering something of value to strengthen the relationship. This could be sharing a relevant article, introducing them to a valuable contact in your network, or providing a solution to a challenge they mentioned during the conversation. By offering something beneficial, you demonstrate your willingness to contribute and support them.

4. Provide a Way to Continue the Conversation

End your follow-up message with a clear call-to-action that encourages the recipient to continue the conversation. This could involve suggesting a coffee meeting, scheduling a phone call, or connecting on LinkedIn. By providing a specific action step, you make it easier for the other person to respond and continue building the relationship.

Implementing these networking tips for small businesses will help set you apart and build long-lasting relationships. Remember, following up after networking events is essential for not only capitalizing on small business networking opportunities but also nurturing connections for future collaborations and growth.

In The Mid-Long Term: Tips For Nurturing Your Network

Building strong professional relationships requires nurturing your network over time. Here are some tips to help you maintain and strengthen your connections:

1. Allocate Dedicated Time

Make it a priority to spend dedicated time each day nurturing your network. This could involve reaching out to contacts, responding to messages, or scheduling catch-ups. By setting aside time specifically for networking, you ensure that you consistently invest in building and maintaining relationships.

2. Be Selective

Not every contact in your network will be equally valuable. Instead of spreading yourself too thin, focus on investing time in the contacts that align with your goals, values, and interests. Being selective allows you to cultivate deeper connections with those who have the potential to contribute to your small business’s growth and success.

3. Quality Over Quantity

While it’s essential to expand your network, quality should always outweigh quantity. Prioritize building meaningful connections based on trust and mutual benefit. By focusing on quality relationships, you ensure that your network consists of trusted individuals who can provide valuable support and opportunities.

4. Stay Consistent

Regular and consistent communication with your network reinforces your presence and strengthens your relationships. Whether it’s sending occasional updates, sharing relevant content, or reaching out with personalized messages, staying consistent helps you maintain a strong connection with your contacts.

5. Provide Value

Offering value to your network is key to nurturing relationships. This can include sharing industry insights, offering assistance or resources, and providing introductions to valuable contacts. By consistently providing value, you demonstrate your commitment to your network and strengthen their trust in you.


Effective follow-up is crucial for small business networking success. By prioritizing follow-ups, personalizing messages, providing value, and nurturing your network in the long term, you can build lasting relationships that yield valuable opportunities for growth and collaboration. Don’t let your networking connections fade away – embrace the power of follow-up and watch your network flourish.

Remember, small business networking groups like Network In Action can provide a supportive environment for cultivating relationships and exploring new opportunities. Join today and unlock the countless benefits of networking. With regular participation in networking events and implementing these networking strategies for small businesses, you can expand your reach, establish credibility, and open doors to exciting opportunities.

Networking isn’t just about collecting business cards and attending events; it’s about building meaningful connections that can lead to long-term partnerships and collaborations. Start implementing these networking tips for small businesses today and make the most out of the small business networking opportunities available to you.


Why is effective follow-up important in networking?

Effective follow-up is important in networking because it helps cultivate lasting relationships, enhance credibility, and grow a small business.

What are the main reasons behind ineffective follow-ups?

The main reasons behind ineffective follow-ups are not prioritizing follow-ups in a busy office environment and viewing follow-ups as one-off tasks instead of an ongoing process.

What are some tips for following up after networking events?

Some tips for following up after networking events include timing your follow-up emails, personalizing the message, offering something of value, and providing a way to continue the conversation or connect on LinkedIn.

How can I nurture my network in the long term?

To nurture your network in the long term, allocate dedicated time each day for network nurturing, be selective about the contacts you invest time in, stay consistent with regular communication, provide value, and cultivate a genuine and authentic approach.

Why should small business owners prioritize follow-ups?

Small business owners should prioritize follow-ups because it helps maintain credibility, build meaningful relationships, and yields valuable opportunities for growth and collaboration.


Phil Tucker

Phil Tucker

Digital Marketing Expert

Phil Tucker is a digital marketing expert specializing in Search Engine Optimization and Website Design. He founded Be Famous Media in 2012, a digital marketing agency located in Lynchburg VA, that helps businesses across the United States increase their online visibility and attract more customers.

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Phil Tucker

Phil Tucker is a full-time blogger and digital marketing expert. Join Phil and thousands of monthly readers on to learn how to grow your online visibility and generate more revenue.

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