Article advertising sounds super-simple, doesn’t it? However, there is more to article writing than just writing an article. Give it a try and you will quickly find that it is not as easy as you thought. Still, by using tips like the ones in this article, you can find success.

While good content is crucial, so is a good title. If your title is weak or uninteresting you are not going to get people reading your article. Ensure it catches the reader’s eye and causes them to keep reading. The reader should know exactly what the article is about when they click the link to go to your article.

The best way to get backlinks to your website is to provide pure content that is highly desired by readers. While it’s tempting to fill your website with spun articles, it is not recommended. When your articles have valuable content people will want to include your links. Having useful content and high quality articles will attract other links from different webmasters who desire to share your content with their viewers.

You have to have a very specific topic before you write. If you know your subject matter, but your article doesn’t have a specific focus, your readers will not find it valuable. This means they will not feel compelled to visit your site, which is the whole reason you are writing.

Put the right tools to work for you to increase your online presence. There are quite a few out there that will send your articles to directories automatically. Some of these tools are free, but most have a fee. Look for these as a cheap way to build audience.

When you write for article syndication purposes, never split your article over multiple pages. This is tempting because the more pages you have, the more you can use that “real estate” for SEO keywords and ads. The benefits are outweighed by the annoyance multi-page articles cause to readers. At a minimum, give your readers a link, prominently placed, that lets them click to see the whole article at once.

Writing articles is a great way to get people interested in what you’re selling. Take advantage of the tips you learned here and use them to create an effective article submission campaign that will gain you readers, and ultimately, customers. If you’re knowledgeable in your Internet marketing strategy, you will be able to use articles to your advantage.