If you run a business, most likely your customers are on a social network site. You should have a social networking profile for your business. Discover which social media sites are of the most interest to your customers, and get your business branded on them immediately. WIthout it, you are missing opportunities to build deeper relationships with current customers, and to find new customers that may have never heard of your business before.
Set up a blog and regularly update it. If you blog is interesting and helpful, followers will be more likely to continue reading it. If you are getting a new product, new hours, etc. always share this information as well. You should also put this into your blog.
Put a Facebook “like” button somewhere on the homepage of your website. This can let people “like” you on your Facebook page. It is important that the button allows them to “like” your business without leaving the page they are on within your website. When you make it easy, more people will respond and you increase your own exposure.
It’s important to be patient when creating your social media marketing strategy. If you just chase fads without any unified plan, you’ll waste a lot of money and have nothing to show for it. Make a plan and use that strategy to cover a broad spectrum of your needs, then plunge in.
Update your social media site often. A lot of social media users expect frequent updates; if you don’t come through, you may lose a lot of people. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.
If you’re using social media marketing as a strategy, make sure you answer questions and comment when other users comment. It can be easy to not see these things, so be certain to look especially for them.
As you have seen, social media sites should be on the top of your “to do” list when it comes to marketing your business. Doing this will give you a way to get the mission statement of your business out there and will also let you improve your relations with existing customers while expanding your base. Add social media marketing to your marketing repertoire and see how useful it is.