People tend to shy away from email marketing. Taking the time to really learn everything you can about marketing via email can ensure you take full advantage of what it is capable of.

Try not to send out important emails on or around any major holidays. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. There are obviously exceptions to this rule. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.

Keep subject lines under 60 characters long. Most email platforms will cut subject lines to that length. Others are simply not able to display beyond that amount of characters. Regardless, 60 characters is more than enough for readers to decide whether they want to read the email more or simply delete it.

Carefully select the day of the week for sending out your business newsletters. It is much better to send business newsletters during workdays. If you send out a newsletter that targets families, or one that is devoted to leisure activities, you should mail it on the weekend.

Only send your emails to clients and people that you know. Mailing people who are not familiar with you or your product can look like spam. Recipients will be left scratching their heads, wondering if they actually know you, and they’ll possibly feel suspicious about what you have to offer. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.

Consistency is important. Always use the same company logo and colors in your email. Use a standard, easy-to-read font. Your recipients will be more aware of the appearance of your messages and focus on them. Familiarity counts even more for email promoting campaigns than it does for other businesses.

Now, you should know more about email marketing and how it will help your business accomplish your goals. By applying what you’ve learned to your own marketing strategy, you should see a change for the better in no time.