If search engine optimization was an easy thing to do, you wouldn’t be here right now trying to learn some great tricks of the trade. The truth is, that it can be very confusing to efficiently optimize your web pages to a search engine’s liking. A lot goes into the process. Find out about some of that process below.
You should look at the source codes on the websites of your competitors. This gives you information about how they use SEO on their website, and which keywords they use. Though you may not want to copy what they are doing, you might be able to get some useful ideas. Are you looking for a Lynchburg SEO Expert?
Table of Contents
Search Engine Optimization
The inclusion of a site-map page is crucial to any search optimization campaign. It allows you to include more internal links, which can help boost your position in search results. It makes it easier for search engines to find the most important (and relevant) pages on your site. Make sure to keep it small with no more than 50 links on one site-map. As a plus, it makes it easier for the visitors you already have to navigate your website.
Be varied in the page titles of your site, but not too lengthy. Targeting over 70 characters will begin to diminish the weight of the page or site. Keep the titles condensed and intersperse a wide variety of your keywords and phrases amongst them. Each individual page will add its own weight to the overall search.
Show your consumers why they need your products. This may seem obvious, but many people don’t realize why your products could make their lives easier! Use video, blogs, step-by-step instructions, and live demonstrations. Make it clear to them that your product is necessary to help them in their daily lives.
Almost every modern webpage relies on template coding like CSS. To optimize a page’s effect on search engine ranking, good webmasters will keep CSS coding on a separate page from their content. Not only does this allow multiple pages to reference a single CSS file, but search engines will index content pages faster when they do not include CSS information.
Including “breadcrumb” links on your website’s pages can improve navigation – and search engine performance, too. “Breadcrumbs” are text links that show visitors their current location in a site’s hierarchy, e.g., “home >> products >> boats >> inflatable.” Not only will your website visitors appreciate the assistance, but search engines will also pick up a few more possible search terms when they index “breadcrumbs”.
Promote Your Website
Use Google Maps and similar services to promote your website. When people look for a local business, your name is going to come up. Include a link to your website in the description, to allow visitors to learn more about your services. You should get visits from local people who are potential customers.
Writing great and unique content must be your first priority for your page to get to the top of the rankings. If you have badly written or uninteresting repetitive information people will quickly click away from your page and eventually you will slide back down the rankings to obscurity.
To make sure your site doesn’t wind up blacklisted by search engines, check out other sites hosted on a server before hosting your own site there. If your website shares a server with spam sites, it can have a negative effect on your own page rankings. Be sure to use a server that only hosts quality websites.
For the best search engine performance, make sure that the articles you write are fully optimized. This includes tweaking the contents of the author bio information. Almost every article includes a brief statement about the author and a link to his site. For SEO benefits, the link should lead to one of your most popular pages. The author’s statement should include high-priority keywords.
In descriptions of images, mention that it is an image. People often search for keywords plus the word picture or image. Let search engines know that your site provides images related to the search term. Search engines have a harder time indexing image, so the more information provided, the more likely you are to be included in the search results.
If the title of your page is very interesting, it still won’t help your ratings if it doesn’t include your keyword. Be sure to mention the keyword of your content once in the title of your page to make its subject clear to search engine bots and human beings. Also, remember to use your keyword in your META description of the page.
Part of SEO is determining the exact phrases and word choices of the average person in your target market. One of the best ways to do this is by simply observation of these users’ online behaviors. Regularly visit chat rooms, discussion boards, and review sites to get a feel for the specific words that site visitors use to describe your product or service.
Draw more traffic to your site by including a blog page. Blogs are great to generate traffic for a few reasons. The first reason is that you are offering free content to those that visit your site. This draws in interest and also keeps people coming back to see what else you are sharing. Another reason to blog is to include keywords that generate traffic. Web crawlers like keywords.
What is SEO?
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. Source: Wikipedia
Think deep, and link deeply. You need to have links coming in from other sites to as many of your pages as you can. Numerous outside links that point to numerous pages on your site let the search engines know that your site has valuable content. If all of your outside links are pointing to your home page, the search engines will probably devalue those links because of the suspicion that they were artificially created.
As stated at the start of this article, it’s all about what the search engine likes. As the search engine sends a search bot to crawl around your website and pull up keywords and phrases, you need to make sure that your site is formatted correctly. Apply the tips from this article and you can improve your overall ranking.