Some individuals hear “email marketing,” and they automatically think of spam; they then reject the idea before trying it. It is your responsibility to make campaigns that are easy and fun to use for your customer. Read on to find great tips and secrets to create a campaign which works.
Don’t send out emails to people who don’t want them. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
Always have one clear message in each email. This is important, so you don’t bore or overwhelm your customers by the content you are presenting. Determine the one message that you need to get across in the email and focus on that idea. Your customers will respond more positively to a message that is easily understood and goes straight to the point.
Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. Email promoting makes your readers feel more valued, as well as encourages them to invite friends. You may even want to offer a referral program that will allow you to expand your mailing list in a major way.
Do not send emails to random addresses or people who have not authorized you to do so. Unwanted emails qualify as spams and most people will simply ignore these emails. Sending out emails to large groups of individuals without permission might violate ISP policies.
Always take feedback seriously when it comes to your email marketing campaign. Active feedback and/or passive feedback can be quite helpful. Active feedback will give you very direct answers to public opinion of your brand. You ask for suggestions or comments, and you will receive them. Passive feedback is a different thing, altogether. This involves tracking which links get clicked the most, where people go once they’ve clicked the links, and how well each email does profit-wise.
Be sure keep your audience members in mind when you set out on your email promoting campaign with the information you have learned here. Do they want to see something in particular? What are their reading preferences? How can delivering on those questions make you money? Utilize the information here, and get down to business!