Marketing To Your Customers Through Email: A Guide

Many people believe that e-mail marketing is nothing but spam. But, if you spend some time learning how this effective marketing method can work to your advantage, you will see the potential benefits email marketing can offer.

Don’t include anyone on your marketing email list who hasn’t asked to be there. Sending messages to those who do not have any prior relationship with the company or your offerings may give the appearance of spam. This type of random emailing can just cause a person to question whether they know you or your company, and they probably will end up caring less about your company if they run across it in the future. This can result in them deleting your email, which would mean your time was wasted.

Always get permission before adding someone to your email list. If you don’t get permission first, you may get lots of spam complaints and even lose otherwise loyal customers.

Use A/B testing to view the subject line. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.

Always obtain permission before you contact your customers via email. People typically think of emails that aren’t desired by them as spam. As a result, they’ll likely ignore or delete these messages without even viewing them. Sending emails to people who have not given you permission to do so may also violate the policies of your ISP.

Now, you should have a good idea of how to use marketing with email as a means to reach your business goals. By applying what you’ve learned to your own marketing strategy, you should see a change for the better in no time.