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Based on Building a StoryBrand by New York Times best-selling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit.
Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.
Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.
Praise for Marketing Made Simple
“I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business.” (Amy Burgess, marketing consultant)
“My last email campaign I delivered raised $20K. Thank you Donald Miller for giving me a system that I know works.” (Ian Stewart, owner/creative director of Root Source Digital)
“A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.” (Wes Gay, CEO Wayfinder)
“Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website.” (Amy Schutte, owner of Hudson and Co LLC)