Why work with the top SEO expert in Lynchburg VA?
When it comes to search engine optimization, you really shouldn’t trust your company’s Google ranking to someone who is not the topped ranked Lynchburg SEO Expert. If you are reading this, you most likely are looking for someone who can help you increase your business’ online visibility, website traffic, and leads.
What is SEO?
Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic and the purchase of paid placement. Additionally, it may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.
Search Engine Optimization Will Help You Get More Leads
As long as you have a basic understanding of search engines and how rankings are developed, you have a clear line of sight to the impact high rankings have on your overall business success. Here you will find information that is designed to enhance your strategy and build success.
The elementary elements of search engine optimization should be learned as your first step towards developing a plan. It would be physically impossible for humans to categorize the vast number of websites on the Internet, so companies rely on computers to sort the information for them. Algorithms are used to find websites through complex systems. This automation is what you are using when you are working with search engine optimization. You may choose to redesign your website or build a new one to boost your rankings within the program.
The search engines use a number of different techniques to assign your website a results page ranking. For instance, the presence of certain keywords in your content and titles will help determine how relevant your website is. Another factor is how often your site is visited and updated.
To increase your search engine rank, you need to take it slow and not rush things. Learn all you can about how search engine algorithms work. Once you know the primary keywords for your content, you can add them to your site’s content and headers. This will increase the perceived relevance of your website. Developing a good search engine optimization strategy will take some time. Try to use as many tips as possible to improve your efforts.
Keyword placement should be well researched before it is implemented. Search engines will perceive your site to be more relevant. By dedicating some time to learning about search engine optimization, you can improve your rating. Apply these tips, and wait for your strategies to develop results. Put the keywords you want to focus on into titles, headings, and the body of your text. Doing this will make your site more relevant to search engines. You can improve your site’s search engine rating.
It will take some time, though, so your need to have patience. Make use of all of these strategies, then sit back and wait for them to bear fruit. Include the keywords that you have selected into the titles, headings, and body of the text on your webpages. This strategy will make you appear more relevant to the search engines.
Link building refers to the marketing efforts that earn one-way hyperlinks from other websites to your website. Referring domains are the domains where your backlinks are coming from. There are no ways to get yourself on the top of the search engines by buying a ranking. The best you can do is purchase a sponsored link; however, people will know that you paid for these links and usually do not pay attention to them. These show up before the real search results. However, this method of marketing your website is quite costly.
Keywords and phrases are just one way you can optimize your site. Other options include links within your own pages, links to other sites and links from other sites to yours. If you want to get backlinks, simply trade your links.
If the demographics you’re targeting are spending time on your site, you’ve probably chosen your keywords wisely. A small percentage of your total site visitors will be not from shoppers, but from random site clickers. These searchers are not necessarily interested in your service or product; therefore, they most likely will not make a purchase. Using the right keywords and appropriate advertising will lure in targeted visitors who make purchases. Use keywords that your potential customers are likely to search for and place ads on sites commonly used by your target market.
All types of businesses need a website. If your business relies on sales that are done through the internet, then it is necessary that you have a great working website. Using this guide, you can optimize your site for maximum traffic and increased profit potential.
My unlikely journey on becoming a digital marketing expert.
In 2001 I started a mobile disc jockey business called Official Entertainment that specialized in providing top-notch wedding and special event DJ services. Like most small business owners – I got a box of business cards and brochures. Excited to grow my new business and make a go of it – I would also need a website. Not having the money to pay someone to build me a website – I found my only choice to teach myself how to create my own.
After several months of learning how to use Microsoft FrontPage (discontinued WYSIWYG HTML editor and website administration tool from Microsoft form 1997 to 2003), I was able to build a website – which was just an online brochure. I felt very accomplished.
It didn’t take long before I realized that having a website was not going to bring in any business. Having a website was more of a credibility piece… which was important – but really, what I needed was for my website to generate leads. So, I started researching how to “get found.”
Getting found in search engines
In the early 2000’s, Search Engine Optimization was very different. Search engines like AltaVista, Excite, WebCrawler, AskJeeves, AOL, and Yahoo were popular… Google was the brand new kid on the block. Never the less, I needed to get my website to rank and get the visibility of people looking for Wedding DJs in Lynchburg VA. But why stop there? I also thought it would make sense for my website to rank for other wedding-related local search terms like wedding cakes, wedding dresses, wedding photography…
Back then, having a website with the right keywords, meta-tags, and content was all that was needed to jump to the top of the search engine results pages (SERPs). Once I started showing up in search of all of the wedding-related terms in Lynchburg – other local wedding vendors began contacting me with this question:
Why does your website rank for so many different wedding-related keywords?
The answer was simple: buyer intent.
What is buyer intent?
Buyer intent refers to the intention of a user (or buyer) during the process of purchasing a product or service. With the help of modern data analytics tools, marketers can map out buyer intent and determine where buyers are in the buyer’s journey, which helps improve targeting.
Simple, right? My target customer was future brides looking for local wedding vendors. If someone is looking to hire a wedding vendor – they most certainly would also need a wedding DJ, right?
Funny enough, the other local wedding vendors were not pleased. In the spirit of cooperation, I started offering these local wedding vendors help to make their websites rank better… and the word got out! Eventually, other non-wedding business owners started asking me for help with building websites and getting them to rank high int he search engines. It didn’t take long for me to decide to start charging for this service – and in 2006 I began Official Marketing.
As my web marketing skills continued to grow – I made sure Official Entertainment dominated search results for all things Wedding DJ in Lynchburg and adjacent cities. Eventually, I became Official Entertainment to multiple booking DJs, and I started averaging 40+ events per year. With the corresponding success of my digital marketing endeavors and wanting to get my weekends back – after 18 years, I have decided to retire from DJing and stopped accepting bookings after June 2019.
Along the way (2009 to be exact), I launched Tucker Hosting, which is a full-service domain registrar and web hosting company. My reason goal was and still is to provide a Self-Serve and affordable place for my fellow local small business owners to find all the tools they needed to have a website that offered 24/7/365 phone support based in the United States. Over the years, I have added to the products and services, like Email Hosting, Shopping Carts, Email Marketing, SSL certificates, Website Builder, and WordPress Hosting.
Realizing not all business owners have the desire or time to learn the ins-and-outs of all things digital marketing, I opened Be Famous Media in 2010. Consistently ranked on the top of Google for Lynchburg SEO Companies and recognized as one of the Best of Lynchburg’s advertising/marketing agencies by Lynchburg Living Magazine in 2020.
Lynchburg SEO Expert
Being a leading SEO expert in Lynchburg VA, I specialize in implementing successful SEO strategies for my clients.
I work with individuals, brands, and organizations of all sizes, from sole proprietorships and family-owned businesses to large national corporations. As Lynchburg’s top SEO expert, I offer the best solutions to strengthen your online visibility and effectively increase your revenue.
Many factors make Lynchburg VA an ideal place to start and grow a business. With a high quality of life, talented labor force, low cost of living, and collaborative culture, there is no question why many small companies and startups choose to set up shop in Lynchburg VA.
Because of this competitive business environment – it can be challenging to stand out. But I can help! I have the experience, expertise, and advanced tools to help your business make a mark online. I create high-performing SEO strategies founded on best practices, in-depth research, and your specific business goals.
My data-driven approach allows me to implement SEO campaigns that have real business impact. Whether you are looking to establish an online presence, attract more qualified leads, or grow your return on investment, I deliver results-driven digital marketing solutions.
My Approach to SEO Services in Lynchburg VA
I don’t make my clients sign long-term contracts – I prefer to earn my client’s business each month. I want our clients to want to stay with me because of the return-on-investment (ROI) they are getting from partnering with me.
SEO is not a quick fix. Many of my clients will see rank increases in the first 45 days… but not necessarily the rankings we need. Moving from 89th in Google to 54th may be a huge jump – but not the type of rising that will increase traffic. My goal is to move your to the 1st page in Google for the relevant and high-value keywords… then to the top 3 positions.
Lynchburg SEO Services
Here is my custom SEO strategy that will generate more qualified leads.
Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. The insight you can get into these practical search terms can help inform content strategy, as well as your broader marketing strategy.
You may have heard the phrase “Content Is King”? I tend to agree; content marketing is still the bread and butter of most of my digital marketing campaigns. I have a dedicated editorial team that develops a focused content marketing strategy to support your campaigns. I have high-quality content to articulate your brand and engage your target audience produced by this editorial team.
Link Building & Off-Page SEO
Link building describes actions aimed at increasing the number and quality of inbound links to a webpage to improve the search engine rankings of that page or website. I help you rank for competitive keywords using strategic link building that follows the best SEO practices. I focus on only using tried-and-true strategies that are sure to get you backlinks with a natural look, including from high-authority websites.
On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO, which refers to links and other external signals. I will help boost your site rankings using tactical optimization strategies. I start with a comprehensive website audit and keyword research and develop strategies tailored to the needs of your SEO campaigns.
Local SEO & Local Citations
If you focus on getting customers within a specific town or city, then local SEO services are one of the essential strategies that will maximize your visibility within your geographical area or targeted geo regions. I will combine accurate listings and quality links with a focused content strategy that will put your brand in front of your customers.
A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address. Citations in SEO are a critical factor in improving your local search results. The local citations come in various forms, and I focus most on this example: Company Name, Phone Number, Address, & Website.
Why Choose Phil Tucker As Your Lynchburg SEO Expert?
It is not enough to hire any digital marketing firm. You want to ensure that you partner with a person/company that will not only take the time to listen about your business’ goals and message but also helps to drive desired results so that your business sees the highest return on marketing investment. Not all digital marketing agencies get this right.
Digital marketing is the most effective way to promote your business. This requires having the right set of tools, expertise, and experience to ensure success. While there are now several options to manage your campaigns, it is best to hire an SEO firm with credentials and an impressive portfolio to back it up.
Phil Tucker started helping business owner increase their local visibility since 2003, providing clients high-impact digital solutions to grow their brand presence and generate a positive ROI. Over the years, Phil Tucker has established him as a top SEO expert in Lynchburg VA. I offer a full range of online marketing services, including web design and development, SEO, pay-per-click, social media marketing, eCommerce marketing solutions.
Here are some reasons why you should choose Phil Tucker:
Digital Marketing Expert
I am a dedicated online marketer and out-of-the-box thinkers who work collaboratively with your campaigns from start to finish. I will work hard to push the boundaries of digital solutions to propel your business growth.
Never hire an SEO company in Lynchburg VA, without any credentials. My solutions are derived from reliable methodologies that drive valuable traffic through my Lynchburg SEO services, inbound marketing, and paid search ads.
You deserve to know the results of your investment. Your Lynchburg SEO expert will present reports professionally and on time. It’s always a pleasure to let our partners see how I grow their business.
I am Honest
Integrity is one of the main reasons Phil Tucker has established excellent partnerships with my clients. I don’t use confusing technical SEO terminologies just to make a sale. I only present solutions that you need to achieve your desired results.
In today’s fast-paced business world, time is precious. I will make sure to deliver high-quality output on time and always keep you in the know with each up.
Extensive SEO Knowledge
Search engine optimization is one of my digital expertise areas. As a Lynchburg SEO professional, I conceptualize, develop, and implement the best marketing approach for your SEO campaigns. I use real-time data and in-depth analysis to tailor a solution for your unique business needs.