When you are getting started with marketing with email, you may be unfamiliar with some of the conventions of the trade. Professional email marketing is important if you wish to retain customer satisfaction. Keep reading for the best tips on email etiquette for marketing via email.
Be sure that you’re not sending out marketing emails that are unsolicited. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap.
Don’t email people that you do not know. Emailing random people is considered spam and could get you in trouble with your ISP or web host. The recipients will be hesitant to accept your mail if they don’t know you, and they may not care about your companies product. This can result in them deleting your email, which would mean your time was wasted.
You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.
Only make one clear message for each email you send. This can help to keep your customers from becoming bored or confused by information overload. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. In the end, your customers will be thankful for being given the information in a concise and organized manner.
It is advisable to get permission from customers before contacting them by email. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.
As you can see from the article above, it is very important that a business owner practice proper e-mail marketing protocol. If you do not practice good customer service, you will see that you will lose customers and people unsubscribing from your email list. Use the advice in this article to learn how to keep your customers happy.