A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested. Most people have some type of mobile device these days.
Don’t send random messages to your customers. When you message your customers, be sure that you have something important to tell them. You do not want to fail because you send random messages. Send content that you would want to receive yourself, something that is of benefit to the recipient.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.
Standalone mobile platforms need to have home bases if they are to succeed. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. Do not ever base everything completely on a mobile marketing campaign.
Avoid sending messages to people at inconvenient hours of the day. You’ll risk annoying customers with this practice, even people who already like your products or services.
You will be able to grow your business as mobile device ownership keeps rising. It won’t be long before nearly everyone owns a mobile device, putting mobile marketing at or near the top of the list for the most effective way to contact them. With these tips, you will move ahead of your competitors; and topping that, you will be empowered with superior customer communication. Start today!