The leading online brands all use video as a key part of their marketing strategies. Customers love to watch videos, and they are a fast and easy way to communicate with your audience. This article is filled with information you need to know before you get started with video marketing.

Voice overs are great if you’re too timid to appear in person. You may be scared to have your face in the video. However, the thing you can do in this situation is to do a voice over. Record your voice to be played as the video plays.

Perfection is not your goal! You don’t need high-quality equipment for video marketing. Most computers are capable of handing the task. In addition, if you own a smartphone, it should have a camera that you can use for this purpose. So long as you have solid information and remain professional, people are going to watch your videos.

You should have a screenshot of your site included in your video. That way, visitors can see the way you have organized your site. How-to videos can also benefit from screenshots. Just save the screenshot you want and utilize video editing programs to incorporate it into a video.

Video marketing is a great way to stay in touch with your audience. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. Send out some sample products to the chosen questions.

You can get away with having a slightly longer video for how-to videos; however, most should be around 30 seconds. It is important to grab attention quickly, because people generally don’t have good attention spans.

When you put your video on Youtube, you should always answer your comments. Reading other viewers’ comments can influence someone’s opinion before they even view the video. If the majority of comments are spam, explicit or hateful, it may adversely impact your view count. If you cannot serve as moderator of the comments that are left, think about disabling comments altogether.

Now that you read this informative article, you are ready to start video marketing! These tips should not be limiting you. There are so many sources out there to help with video marketing. The more you know the better off you will be in business.