Never underestimate the power of marketing via email. Email solicitation is one of the earliest marketing techniques used on the Internet, but it is no where near finished. New email marketing strategies and methods are constantly being developed to keep the medium fresh. Read on for tips on how email marketing can work for you.
Only use marketing with email to target people who have give you permission to contact them. Emailing people who don’t know your nor your products can seem like spam. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
Every customer on your email list should be someone who clearly opted in to your email marketing campaign. If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and you are more than likely to lose their business.
One great way to get people to read your direct e-mail marketing messages and newsletters is to include special offers available only to the recipients. This type of marketing with email gives the readers value for participating, but it may also encourage them to refer their friends. Referrals are an invaluable way of increasing your email list and customer base.
Make sure you only email subscribers who give you permission to do so. If you fire off unsolicited emails, the recipients are not likely to take you seriously. You may lose many of your customers, which is the total opposite of your marketing goals!
Limit your email marketing messages to one per week. Your customers, like you, have busy lives and probably receive many emails each day. Over time, they will start to “tune out” your email messages if they see them too frequently, wasting all of your efforts.
As you’ve seen, email marketing has a lot of life remaining. Heed the advice in this article and continue searching for ways to present an innovative and effective email promoting campaign to your customers.