The Best Google Maps Ranking Software: BrightLocal vs. Local Viking vs. Local Dominator

Jan 12, 2024 | Software & Tools

Getting your Trinity Audio player ready...

With the increasing importance of local search engine optimization (SEO), businesses are turning more towards Google Maps to ensure they are visible to potential customers in their area. Achieving a high ranking on Google Maps can significantly influence local traffic and sales. Utilizing Google Maps ranking software has become a staple strategy for businesses aiming to boost their online presence and outpace competition. These software options vary in features and effectiveness, making the selection process paramount to achieving desired results.

My research into the market revealed a range of tools tailored to help businesses improve their Google Maps ranking. By comparing these tools, I focused on factors like ease of use, feature set, support, and pricing to determine which could potentially serve as the best Google Maps ranking software. The proper tool not only simplifies the optimization process but also provides insightful analytics that can help shape future marketing strategies.

Key Takeaways

  • Businesses use Google Maps ranking software to enhance local SEO.
  • Selection of the best software is based on features, support, and value.
  • Reliable ranking software offers comprehensive analytics and a user-friendly interface.

Comparison Criteria

Google Maps Ranking

When evaluating the best Google Maps ranking software, I focus on features, ease of use, and pricing. Each criterion directly influences the effectiveness of the software in improving a business’s online presence and the value it provides in boosting Google Maps ranking.


Citation Building and Management: I look for tools that efficiently create and manage listings across multiple directories, which can enhance local SEO.

  • Google My Business Account Integration: The software must offer seamless integration with Google My Business, allowing for direct updates to business information.
  • Keyword Optimization: Features that help identify and use relevant keywords can significantly impact organic search results.
  • Ranking Factors Analysis: A solid software should analyze Google Maps ranking factors to provide clear guidance on how to rank higher.

Ease of Use

User Experience: The software’s interface should be intuitive, making it simple to monitor and optimize the business’s category and other ranking aspects without extensive setup.

  • Setup: A quick and straightforward setup process is crucial so users can begin improving their rankings with minimal delay.
  • Customer Support: Robust customer support is critical in helping users navigate any issues that arise, ensuring they can maintain and improve their online presence consistently.


Value for Money: The cost must correlate with the software’s ability to drive more revenue and conversions from an improved Google Maps ranking.

  • Free vs. Paid Options: I assess whether the free version offers enough features for basic needs or if the paid versions provide a significant advantage.
  • Revenue Impact: Since the ultimate goal is to enhance revenue through better ranking and visibility, the pricing model should align with potential revenue growth.

Detailed Comparison

Google Maps Ranking

In this section, I will break down the key functionalities and offerings of BrightLocal, Local Viking, and Local Dominator to see how they stand up against each other in terms of features, reporting capabilities, customer support, and overall usefulness for local SEO.


  • Features: BrightLocal excels with a comprehensive set of features encompassing citation building, local SEO analysis, and review management. My deep dive into its capabilities reveals a robust toolkit that’s particularly effective for detailed local search auditing.
  • Reporting and Analytics: BrightLocal’s reporting is detailed and actionable. I appreciate how the analytics present deep insights, enabling informed decision-making about local SEO strategies.
  • Customer Support: My interactions with BrightLocal’s customer support were positive, finding them responsive and helpful.
  • Price & Usability: Out of all the tools I’ve studied, BrightLocal emerges as exceptionally affordable and easy to use, making it a great fit for small businesses looking to manage multiple locations without overwhelming costs.

Local Viking

  • Features: Local Viking stands out for its geogrid feature, which provides a visual representation of local search results, and its Google My Business management capabilities. I noted that it simplifies complex tasks with automation, saving significant time.
  • Reporting and Analytics: The platform’s reporting tools are straightforward, and the analytics paint a clear picture of how a business performs in local SEO terms.
  • Customer Support: Customer support is competent, with my questions being addressed efficiently, reflecting the tool’s commitment to user support.
  • Price & Usability: Local Viking is user-friendly with a bit of a learning curve compared to others. The pricing reflects its advanced feature set, suited for those needing in-depth local SEO tools and automation.

Local Dominator

  • Features: Local Dominator is a relative newcomer that promises fast results and local SEO analysis. Its standout feature for me was its focus on review generation, helping businesses to improve their online reputation effectively.
  • Reporting and Analytics: Local Dominator provides real-time reporting, which captures quick changes in local search rankings, a critical factor for dynamic SEO landscapes.
  • Customer Support: I have yet to test their customer support extensively, but user reviews suggest a satisfactory experience.
  • Price & Usability: While it’s not the cheapest option on the market, Local Dominator balances cost with performance, offering a range of automation tools designed to be approachable for users at different skill levels, especially those managing multiple locations.



Local Dominator

In evaluating the best software for improving Google Maps rankings, I assessed a variety of options based on specific user needs and priorities. I recommend focusing on specific features that will most effectively boost your visibility. These are critical:

  • Accuracy of Business Information: Consistent NAP (Name, Address, Phone) details across listings
  • Review Management: Ability to monitor and respond to reviews efficiently
  • Local SEO Tools: Features that optimize your local search presence

I’ve found that software solutions vary significantly in their offerings, but the best options provide a comprehensive suite of tools to manage and enhance your Google Maps presence. Alignment with Google’s best practices is non-negotiable for a positive outcome.

Many of the top software options offer a free trial. Taking advantage of these trials allows you to experience the software firsthand and determine if it aligns with your specific requirements before making a commitment.

Remember, the ultimate goal is to enhance your visibility and credibility on Google Maps, driving more traffic to your business. By selecting the right software, you’ll be well on your way to achieving this.

Optional Sections

Google Maps Ranking

In this section, I’ll provide you with detailed insights into how certain elements of Google Maps ranking software can enhance your SEO strategy and optimization efforts.

Case Studies

My examination of various case studies has demonstrated significant ranking improvement for local businesses using Google Maps SEO software. For instance:

  • Business A: After implementing targeted optimization tactics, they saw a 25% increase in local search visibility.
  • Business B: Leveraged Google reviews effectively, resulting in a 30% uplift in their Google Maps presence.

Expert Tips

I’ve gathered essential tips from SEO experts on how to maximize the potential of Google Maps ranking software:

  1. Consistent NAP Details: Ensure your Name, Address, and Phone number are uniform across all listings.
  2. Leverage Google My Business: Regular updates and posts can dramatically boost your visibility.

Future Trends

Looking ahead, I anticipate several industry trends will shape the future of local SEO through Google Maps ranking software:

  • Emerging Features: Integration of AI for enhanced local search queries is on the horizon.
  • Voice Search Optimization: As voice searches become more prevalent, optimizing for conversational queries will be crucial.

By paying attention to these optional sections, businesses can significantly refine their Google Maps SEO strategy and position themselves ahead of the curve.

Frequently Asked Questions

Google Maps Ranking

In this section, I address some common queries regarding improving your business’s visibility on Google Maps and the tools that can assist in this endeavor.

How can I improve my business’s visibility on Google Maps?

I can enhance my business’s visibility on Google Maps by optimizing my Google My Business profile with complete and accurate information, encouraging customer reviews, and ensuring my listing category is correctly chosen. Posting regular updates to my profile can also help.

What are the factors that impact rankings on Google Maps?

The factors that impact my rankings on Google Maps include the relevance of my business to the search query, the proximity of my business to the searcher’s location, and the prominence of my business online, which Google determines through information across the web.

Which tools can help me analyze my local search rankings effectively?

Tools such as Moz Local, SEMRush’s Listing Management Tool, and BrightLocal can provide me with detailed reports on my local search rankings. These tools also offer insights on how to improve my visibility based on the analysis.

What are best practices for using Google My Business to enhance local SEO?

To best utilize Google My Business for local SEO, I should ensure that my profile is fully completed, actively manage and respond to reviews, and use relevant keywords in my business description. Moreover, accurate and updated contact details are crucial.

What methods can be used to monitor local search performance over time?

I can monitor my local search performance over time by using Google My Business Insights to track how customers find my listing, the interactions on my posts, and using third-party tools like Google Analytics with UTM parameters to track website visits from my Google My Business profile.

Can Google Search Console be utilized to improve local map rankings and how?

Yes, I can use Google Search Console to glean insights into how my website performs in search results, which can indirectly influence my local map rankings. By improving my site’s SEO through the data provided by Search Console, I can increase my site’s overall search visibility, which may contribute to better local rankings.


Phil Tucker

Phil Tucker

Digital Marketing Expert

Phil Tucker is a digital marketing expert specializing in Search Engine Optimization and Website Design. He founded Be Famous Media in 2012, a digital marketing agency located in Lynchburg VA, that helps businesses across the United States increase their online visibility and attract more customers.

You May Also Like


About The Author

Phil Tucker

Phil Tucker is a full-time blogger and digital marketing expert. Join Phil and thousands of monthly readers on to learn how to grow your online visibility and generate more revenue.

Learn More About Phil

Affiliate Disclosure

Some of the links on this page might be sponsored or affiliate links. If you choose to purchase after clicking one of these links, I may receive a small commission at no extra cost to you. If you’d like to learn more, check out my disclosure page.