If you think that email can no longer be used as an effective marketing tool, think again! Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. There are always new ideas coming up to help make email promoting effective. Use the ideas below to see how you can use email for yourself.
Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
Do not send more than 1 email a week to your subscriber base. Remember that your subscribers are busy, and that they probably receive a lot of email each day. Sending emails too frequently makes it more likely that your customers will stop reading.
The odds that your email subscribers will be reading your messages on a mobile device, such as a smartphone, are going up every day. These gadgets have lower resolutions than modern computer monitors, so you won’t have as much space to use. Educate yourself about the constraints of these small displays, and test your emails for readability on such devices.
Graphics can be used in email promoting, but only sparingly. Images are frequently not displayed automatically by many email clients, particularly web-based ones. Your emails can seem unreadable and unattractive if they rely too much on pictures. Always use clear text for your most critical information, and be sure to use descriptive alt tags for any images that you include.
Your emails should contain calls to action. Your readers need to understand what they need to do by you simply telling them in your emails. If you are including links, ensure that they are obvious, and make sure that you explain how these links can be utilized. Consider including your call to action at both the bottom and top of your email for ease of use.
Anytime you make contact with a new customer be sure to get their name. That way, you’ll be able to customize your emails so that they individually address each customer to make the experience personal. This will cause your emails to appear personal, and therefore not like spam, which will appeal to the reader.
As you’ve seen, marketing via email has a lot of life remaining. By taking these ideas to heart and staying current on news methods of email marketing, you can make sure that such campaigns produce solid results well into the future.