A lot of people automatically think of spam when they hear of email marketing and are not open minded to it. You need to create emails that entice your customers to take action based on the email. Keep reading this article for great methods you can use today.

Only send messages to those you know and those who have signed up. Emailing people who don’t know your nor your products can seem like spam. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. They may just delete your message; what a waste of time!

Get your audience to help you expand. As you increase your readership, encourage your subscribers to have their friends opt-in to receive your emails, too. Remember to have a subscribe link inside your email; hopefully, your customers will pass it to their friends that have similar interests on the products that you offer. This will cause your base to grow organically.

Every email should contain one clear message. Do not let your customers get annoyed or bored by your content. Create one simple message that is short and direct to the point. Your consumers will like it when they are not bombarded with unnecessary information.

To get your consumers excited when it comes to receiving emails, give them special discounts or promotions through the newsletters that you send. Marketing with email makes your readers feel more valued, as well as encourages them to invite friends. Referrals are an invaluable way of increasing your email list and customer base.

Consistency is key. For every email, use the same colors and logos. See to it that the font you’re using is readable. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. Familiarity is extremely important in any business, especially marketing with email.

Only send email to customers after they have agreed to receive your mailings. Most people disregard unwanted emails and often delete them unread. It may even violate your ISP’s policy by doing so.

Remember that an e-mail marketing campaign must be tailored to your audience. You can use the information you just read to do just that. Do they want to see something in particular? What would they want to read? How can you utilize those insights to increase your sales? Remember the tips in this article to increase your customer base.