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Epic Content Marketing By Joe Pulizzi

by May 11, 2015Reading List0 comments

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Epic Content MarketingI found this book a couple year late, but like the saying goes… “better late, than never”. Most contemporary marketing expert will agree that businesses need to become their own media companies, producing high quality content and publishing it across multiple platforms. I am not an expert, by any means… but I see that the creating of content is becoming very important – especially for becoming and staying relevant. In a day where so much information is available and ever increasing speed and ease, companies will need to find new ways to stay out and get noticed.

Being a local expert in your chosen field will only be enhanced by producing relevant / geo-targeted content. This content, if high quality and unique, will rise to the top of the search engines… giving you the exposure needed to stand out. Once you are found, the value of your content will create readers, follower and subscribers.

All business owners, executives and anyone how needs to market their products/services – needs to read and adopt the concepts laid out in this book:
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi

Publisher’s Summary: How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space?

Epic Content Marketing. One of the world’s leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.

Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act – without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about.

Once we hook customers in with epic content, they reward us by sending our sales through the roof.

I truly enjoyed this book and would highly suggest you grabbing your own copy: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Publishing is the NEW MARKETING.

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space?

Epic Content Marketing.

One of the world’s leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.

“Epic Content Marketing” takes you step by step through the process of developing stories that inform and entertain and compel customers to act–without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about.

Once we hook customers in with epic content, they reward us by sending our sales through the roof.

Epic Content Marketing provides everything you need to:

* Determine what your content niche should be to attract and retain customers

* Discover and develop your content marketing mission statement

* Set up a process for creating and curating epic content

* Learn how to leverage social and email channels to create–and grow–your audience

* Measure the performance of your content–and increase your content marketing budget

With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.

Whether you’re the CMO of a Fortune 500, a digital marketer, or entrepreneur, “Epic Content Marketing” gives you the tools you need to vanquish the competition. Start your epic journey now!

Check out EpicContentMarketing.com for book bonus material and to download “20 Epic Examples of Content Marketing”

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