Thanks to the Internet, businesses have many new ways to reach their customers. Email is an excellent marketing tool. Below you will find ways to foster lasting customer relationships and use it successfully.
Try not to overuse urgent language and phrases such as “Hurry!” or “Purchase immediately!” Don’t use that approach. It is considered spammy and could cost you your good image. They will know that you only care about selling services and products, you want to have a good relationship with them and be considered a professional. They’ll respect you for this and will probably purchase from you.
Use A/B testing to test out different combinations in your subject line. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. This lets you know which subject lines are successful and which need some work.
One marketing email per week should be sufficient to maintain communication with your customers. Your customer base is likely made up of people who are busy and receive many messages each day. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list.
Branding your business is essential, and should be incorporated in your marketing emails. For this reason, try designing a template that incorporates your logo, special fonts, or colors that are on all of your business collateral. Doing so can help your readers to recognize your company instantly.
Make sure you get permission from all customers whom you send correspondence to via email. Disregarding this can not only cost you your current customers, but also any future customers who correspond with this one. Many ISPs will put you on a blacklist for following inappropriate email etiquette. This could seriously undermine your efforts and strategy.
Always include an “unsubscribe” link in your emails, preferably in a prominent place. Don’t make the link to unsubscribe hidden or difficult to find. You never want your readers to feel as if they don’t have a choice in receiving your emails.
It is known that there are new ways of doing business, due to the Internet. If businesses want to find and keep customers, marketing with email is a great tool. The tips you have just read will help you find an marketing with email strategy that will work for you.