It can be tough when you are first starting out in business to learn the proper way to conduct an e-mail marketing campaign. There are steps you can take to make sure you are handling your marketing professionally. Read this article for some more marketing via email tips.

Keep your marketing copy on a personal, friendly level. Like all marketing, customers are more likely to sign up for those who add a personal touch. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.

One great way to get people to read your direct email promoting messages and newsletters is to include special offers available only to the recipients. These types of emails will provide your customers real value and encourage them to tell their friends about your company. You should consider creating a referral program for your customers so that they can get an added benefit for forwarding their emails to friends.

Test variations of your subject line via A/B testing. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.

Increase the value of your email content by including helpful information. Send subscribers information they can’t find on your site. Put some offers into emails that will save them money on products or services. Don’t just send an email when you are trying to sell something, also send things like special offers or a holiday greeting.

Following the rules, when it comes to e-mail marketing, can mean the difference between a successful campaign and one that ends up in the trash bin. If you treat your customers poorly, you will see a drop in subscribers almost immediately. Use these tips to create positive customer relations.