Search engine optimization, when applied correctly, is one of the most reliable Internet marketing tactics for your business. The most effective way to increase your targeted traffic is to simply get your website ranked higher on search engines. Coming up are some practical SEO tips that you can use today to improve your website ranking.

Whether your site includes audio or visual content, you will want to have transcripts of the content available. These transcripts will help search engines better place your website in relevant searches.

You need a well-coded site when you plan on using SEO efforts to increase site traffic. If your site has a lot of messy JavaScript codes holding it together, search bots won’t be able to classify it and your ranking will suffer heavily. If you rely heavily on Flash content without text descriptions, your site may simply be ignored by the search engines.

You want every section of your website to be unique. In particular, look closely at which titles you put there. Titles are of paramount importance when wanting positive search engine optimization results. To place high in rankings, you need your titles to include the keywords you’re focused on.

It is extremely important that all of your site’s images have a corresponding alt tag. These tags were made to replace the images when visitors of the site have image display disabled. The point here is that the search engines pay attention to alt tags, so if you have keywords sprinkled into your alt tags, search engines will take them into account.

To maximize the benefits from your SEO efforts, always review your server headers. If the server headers aren’t correctly set up, your chances of success decrease substantially. A good server header needs to be either “200 ok” or “301 moved.”

Keywords that best identify your business should be prominent in your domain name. This can help make it easier for people to find your website. Visitors may be drawn through ads, but are also often drawn by using a keyword search for your type of product.

It is unwise to use duplicate content on your site, because it will result in a lower search ranking on Google. You should always be thinking of new topics to write about, as this will attract a larger audience.

Because search engines are constantly changing their criteria, search engine optimization is an ongoing effort. It is vital to be aware of the newest SEO methods so that your website does not begin to slide down the rankings.