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How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
My first introduction to one for the inventors of how to best use “content” to marketing your goods and/or services was in Epic Content Marketing By Joe Pulizzi – back in May 2015. In this earlier book, Joe does a very good job explaining: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Overall, I feel “Epic Content Marketing” sold me on the idea of using content marketing.
In this newer book, Content Inc., aims at moving past the sales pitch and towards more actionable suggestions. the first half of the book reminded me of Joe’s earlier book… which was starting to disappoint me, but he finished very strong – and I totally understand having to review some of the previous concepts, considering that some if not most for the readings may not have read the previous book.
All-in-all, I would highly recommend checking out Content Inc. and would say its well worth the time investment. Another book that does a great job with actionable tips on ways to use continent marketing to build or grow a brand that I truly enjoyed was Platform: Get Noticed in a Noisy World by Michael Hyatt.
Here is the summery from the publisher:
The proven entrepreneurial model that breaks all the rules
Build your audience first. Then create your product.
This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds.
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:
- The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion
- Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists
- Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
- Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
- Diversification: Grow your business by expanding into multiple delivery channels
- Monetization: Now that your expertise is established, you can begin charging money for your products or services
This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries.
Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.
… after you read Content Inc. by Joe Pulizzi, please come back and let me know what you thought and/or if you have any other books on content marketing that you would suggest I checking out.