How your business can benefit from Chatbots in 2020

2019 was the year of the chatbot. Businesses who have adopted the chatbot trend have been able to support and scale their business operations by offering convenient and efficient communication to their customers. Implementing chatbots has also helped businesses increase their sales, by providing 24/7 chat support to customers who…

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How to Create Killer Local Content for Your Business

In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were. Then web marketing came along and changed everything. At…

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8 Smart Ways to Power Your Business with Marketing Automation

Before marketing automation was possible, people had to do everything by hand. It took a long time – and once we realized that we could automate repetitive tasks, we never looked back. So, the question I have for you about automating your business is a simple one: What are you…

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Hey Google: Should Businesses Take Voice Search Serious?

In a recent study conducted by our friends over at Ignite Visibility: Searchers still prefer to click on organic listings rather than paid, when asked if they preferred to click on ads or organic results, the majority (85.2%) preferred to click on an organic result. This is a massive number.…

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7 Ways to Get the Most Out of your Facebook Business Page

You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article. Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what…

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4 Ways to Structure Your Winning Free Consultation Offer

When deciding what type of lead magnet will attract the most signups (leads) for your business it’s natural to want to go right to your best offer – the thing that’ll convince first-time visitors to your site to dive right in and hire you, retain your services you or purchase…

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How to Turn Your Website into a Lead-Generating Powerhouse

Your website is the headquarters of all your online marketing. It’s the first thing most people will find when they search for your business. Between 70% and 80% of all consumers say that they research businesses online before buying products. In addition, 38% say that they’ll navigate away from a…

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Creating a Loyalty Program That Keeps Your Customers Coming Back!

 Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products…

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