7 Marketing Tools to Check Out in 2020

The world of marketing is constantly evolving. What worked in the past may not be effective now – and if you never update your methods and tools, the chances are good that you’re missing out on opportunities to engage your audience and grow your business. Since we’re at the beginning…

Small Business Antivirus: 4 Benefits of Digital Marketing During COVID-19

Yes, I am biased… but I think digital marketing has the most potential to set your business up for success once we get past this moment in time. President Donald Trump said Sunday (March 29, 2020) he would extend nationwide social distancing guidelines for another 30 days, an abrupt back-down…

The Top Content Marketing Tools You Should Consider Using Right Now

Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones to create every piece of content they share. The term for using content created by someone else for marketing purposes is called “content curation.” The…

Video Conferencing To The Rescue

In the spring of 2020, many of us find ourselves working from home for the foreseeable future due to the ongoing coronavirus pandemic. This new reality has its challenges, including the need for communication and collaboration with co-works, vendors, and customers. The break-out solution to these challenges is becoming videotelephony,…

How to Target Local Customers Using Geolocation Marketing

Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you. One…

5 Reasons Why You Need a Virtual Private Network

Did you know that it takes approximately six months for most businesses to discover a data breach and according to IBM, it could cost the average organization $3.92 million? What is a Virtual Private Network A virtual private network (VPN) extends a private network across a public network and…

8 Reasons Why You Need Domain Privacy Protection

What is the use of domain privacy? Domain privacy is the ability to mask the information you used to register your domain name. When you purchase a domain from a registrar like GoDaddy (or any other registrar for that matter), they are required to report specific bits of information about…

10 Marketing Ideas You Can Implement for Free

Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll. If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is that there are…