Crisis

6 Ways to Promote Your Business During Crisis

It’s a tricky thing, figuring out how to promote and market your business in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other hand,…

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working from home

Overcoming Communication Barriers When Working from Home

Remote work has a wealth of benefits, but there’s no question that your ability to communicate intent to colleagues, team members, and customers is weaker compared to a face-to-face meeting. All of the subtle body language, voice tones, and facial expressions you use to signify the real meaning behind your…

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work from home

How to Make the Most of Your Time When Working From Home

As you transition to working from home, you might find your newfound freedom both a blessing and a challenge. You’re away from the 9-5 grind, finally free to be your own boss when and how you please, but do you have the discipline, self-awareness, and patience to make it work…

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Wake Up Strong

Get Your Work-Life Balance Right When Working from Home

Working from home has its distinct benefits, but it’s not exactly an instant recipe for work-life balance. People who work from home tend to work longer hours and are more likely to feel stress than people who work in an office full-time, according to one study. When you tell people…

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Cultivating a Strong Work Ethic When Working from Home

When you start working from home, you’ll probably find you get your usual work done in around half the time it used to take you in a traditional office setting. But don’t slack off! Working from home is a privilege that requires additional responsibility, much like when you start working…

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Proven Email Marketing Strategies That Drive Sales

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young – so to speak. I love…

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so what

How to Turn Your Fans and Followers into Paying Customers

Let’s say you’ve got a big following on social media. So what? Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential customers that…

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15 Great Ideas for Promoting Your Content to Drive Leads

Did you know that content marketing earns an average of three times more leads than paid searches? And more than 20 billion new blog posts were published on WordPress in 2019? That’s a huge number and it’s one that illustrates the ongoing importance of content in marketing. That said, your content isn’t…

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Your Website Redesign Checklist for 2020

Is your website in need of a facelift? Even if you’ve spruced it up in the past couple of years, it might be outdated. And, if that’s the case, your website’s lackluster design could be hurting your business. The key to a successful web redesign is understanding what the latest…

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5 Ways to Engage Customers on Instagram – That Work!

Is your Instagram feed bringing in leads or has it turned into another marketing effort that just doesn’t deliver a good return on the time and money you put into it? If it’s the latter, it’s time to get serious about customer engagement on Instagram. Instagram, like all social media…

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