Marketing Blog
7 Marketing Tools to Check Out in 2020
The world of marketing is constantly evolving. What worked in the past may not be effective now – and if you never update your methods and tools, the chances are good that you’re missing out on opportunities to engage your audience and grow your business. Since we’re...
Small Business Antivirus: 4 Benefits of Digital Marketing During COVID-19
Yes, I am biased... but I think digital marketing has the most potential to set your business up for success once we get past this moment in time. President Donald Trump said Sunday (March 29, 2020) he would extend nationwide social distancing guidelines for another...
The Top Content Marketing Tools You Should Consider Using Right Now
Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones to create every piece of content they share. The term for using content created by someone else for marketing purposes is...
Video Conferencing To The Rescue
In the spring of 2020, many of us find ourselves working from home for the foreseeable future due to the ongoing coronavirus pandemic. This new reality has its challenges, including the need for communication and collaboration with co-works, vendors, and customers....
How to Target Local Customers Using Geolocation Marketing
Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you....
How to Improve Your Social Media Presence
How long has it been since you did anything with your company's social media presence like your Facebook page (or Twitter or Instagram)? If it’s been a long time, then you might feel stuck. How can you resurrect your social media presence? Is it possible? Should you...
5 Reasons Why You Need a Virtual Private Network
Did you know that it takes approximately six months for most businesses to discover a data breach and according to IBM, it could cost the average organization $3.92 million? What is a Virtual Private Network A virtual private network (VPN) extends a private network...
8 Reasons Why You Need Domain Privacy Protection
What is the use of domain privacy? Domain privacy is the ability to mask the information you used to register your domain name. When you purchase a domain from a registrar like GoDaddy (or any other registrar for that matter), they are required to report specific bits...
10 Marketing Ideas You Can Implement for Free
Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll. If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is...
How your business can benefit from Chatbots in 2020
2019 was the year of the chatbot. Businesses who have adopted the chatbot trend have been able to support and scale their business operations by offering convenient and efficient communication to their customers. Implementing chatbots has also helped businesses...
How to Create Killer Local Content for Your Business
In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were. Then web marketing came along and changed...
8 Smart Ways to Power Your Business with Marketing Automation
Before marketing automation was possible, people had to do everything by hand. It took a long time – and once we realized that we could automate repetitive tasks, we never looked back. So, the question I have for you about automating your business is a simple one:...
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