Marketing Blog
5 Ways to Engage Customers on Instagram – That Work!
Is your Instagram feed bringing in leads or has it turned into another marketing effort that just doesn’t deliver a good return on the time and money you put into it? If it’s the latter, it’s time to get serious about customer engagement on Instagram. Instagram, like...
6 Customer Success Metrics You Should Actually Pay Attention To
How much value are your customers getting from your products or services? If you don’t know the answer to that question, you might be putting your customer retention at risk. And, considering that it can cost up to 10 times as much to win a new customer as it does to...
Local SEO is a MUST in 2020
Get Optimized for 2020 - Your Local SEO Resource I talk a lot about local SEO and if you’ve recently updated your site, you may roll your eyes at the appearance of another article about local SEO. I get it. Believe me, I do. I don’t want to sound like a broken record....
7 Marketing Tools to Check Out in 2020
The world of marketing is constantly evolving. What worked in the past may not be effective now – and if you never update your methods and tools, the chances are good that you’re missing out on opportunities to engage your audience and grow your business. Since we’re...
Small Business Antivirus: 4 Benefits of Digital Marketing During COVID-19
Yes, I am biased... but I think digital marketing has the most potential to set your business up for success once we get past this moment in time. President Donald Trump said Sunday (March 29, 2020) he would extend nationwide social distancing guidelines for another...
The Top Content Marketing Tools You Should Consider Using Right Now
Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones to create every piece of content they share. The term for using content created by someone else for marketing purposes is...
Video Conferencing To The Rescue
In the spring of 2020, many of us find ourselves working from home for the foreseeable future due to the ongoing coronavirus pandemic. This new reality has its challenges, including the need for communication and collaboration with co-works, vendors, and customers....
How to Target Local Customers Using Geolocation Marketing
Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you....
How to Improve Your Social Media Presence
How long has it been since you did anything with your company's social media presence like your Facebook page (or Twitter or Instagram)? If it’s been a long time, then you might feel stuck. How can you resurrect your social media presence? Is it possible? Should you...
5 Reasons Why You Need a Virtual Private Network
Did you know that it takes approximately six months for most businesses to discover a data breach and according to IBM, it could cost the average organization $3.92 million? What is a Virtual Private Network A virtual private network (VPN) extends a private network...
8 Reasons Why You Need Domain Privacy Protection
What is the use of domain privacy? Domain privacy is the ability to mask the information you used to register your domain name. When you purchase a domain from a registrar like GoDaddy (or any other registrar for that matter), they are required to report specific bits...
10 Marketing Ideas You Can Implement for Free
Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll. If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is...
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