Search engine optimization attracts lots of attention in marketing. If you’ve been advised to look into it, or are simply curious about what it entails, this article can lead you in the right direction. SEO can really help bump up your visits and page views, and it’s not hard at all to start.

When you develop SEO pages, it pays to have lots of shorter pieces on related topics instead of a single long one. Long pages don’t carry as much weight with the search engines as short ones do. Additionally, visitors aren’t likely to read through articles that are very long.

If you want to rank high in a search engine, do your part to help out web spiders. Search engines are constantly crawling your site, going through all of your content looking for related terms that tell them what your site is about, and you can make it easier for them to do so. If you create a web site map that shows each of your site’s pages along with a link, the web crawler can follow the links to gain an understanding of your site’s layout and page hierarchy.

When using internal links on your site it is very important to use the anchor text correctly. If you are only typing “click here” and subsequently linking that term, that is doing absolutely nothing for your search engine results. Good keywords in your anchors will get you noticed by the spider crawlers.

Your site’s URL should contain keywords. If the URL has symbols or numeric characters that people don’t usually use to search information, the page will not rank very high. Include the keywords you would use yourself.

If your website includes audio and video content, you should consider including detailed transcripts. When you provide transcripts, search engines understand your audio and video content and are able to add them to search results.

As this article has outlined, search engine optimization is an ideal way to bring traffic to your website. Whether you have a new site or are trying to revitalize an older one, SEO can yield great benefits. The tips from above are just what your business needs to bring it to a new level of success.