If you want to stay in touch with your existing customers and attract new ones, e-mail marketing is the way to go. There are so many different ways to use e-mail marketing that it can be overwhelming. The purpose of this article is to assist you in becoming better educated with regards to marketing with email and how it can benefit your business.

Be certain to only send your messages to those you actually know. If you mail those that are not familiar with you, your emails will be taken as spam. They’ll wonder whether they are interesting in what you are selling or not. They will just send your email to their spam folder, and it will be a huge waste of your time.

If you plan to tackle marketing with email, you need to know you have to have the permission from all those you wish to include on your email list. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.

Try using different techniques when you are marketing with email. Try to search out some books in libraries or some information online. You may also be able to find local seminars or workshops to attend; pay attention to the classifieds and bulletin boards.

In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.

Limit your marketing email messages to only one each week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. If you send out more than one email per week, you will see that your customers will delete or not read them.

For maximum effect, it is advisable to offer many options to your e-mail marketing customers. Tell the subscribers you have how many messages they’re going to get and when to expect them. Also let them know what kind of information you’re going to need from them. They will be more comfortable when they have more control.

As was previously mentioned, email marketing is a very effective way to gain customers and to communicate with those you already have. The advice provided herein can assist you in your foray into marketing via email so that you can eventually master it.