Mobile marketing is great if you understand how to use it to benefit your business. It can even prove exciting once you know how it all works. If you do it well, your business is sure to get some great exposure. To help you along in this process, there are some valuable tips included below.
Do not randomly message your clients. If you contact your customers, make sure you are contacting them with a purpose. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
Put your customers first. Knowing what customers want and providing it is how mobile marketers are successful. If you can’t figure out what your customer wants, you’re not going to be able to increase your business with them. Learn about their wants and needs, this will lead you to success.
For the most technologically savvy customers, include QR codes on all printed advertisements. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Be sensitive to customers sleeping hours when sending out text notifications. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Going viral is one of the best ways for your ads to be effective. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
There are many new and innovative marketing ideas when it comes to mobile devices, and considering them all can feel a bit confusing. The tips in the above article will help you start using mobile marketing quickly and easily.