In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
The best place to begin is by creating a database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. You want to be sure the people receiving your messages did actually sign up for them. This permission can come from an online form or just simply getting the person to send you a text message that provides a brief code that you provided them.
Your customers come first. The fundamental principle of mobile marketing is comprehending the aspirations and dreams of your prospects. If you don’t understand what your customers want, how can you deliver it to them? In order to be successful, you need to do your homework and know all that you can about them.
QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. Customers can then use their smart phones to reach your website and find coupons. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
Mobile marketing content needs to be simple, concise, and to-the-point. They need to be able to understand and absorb your message in that brief period.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.
Be sensitive to customers sleeping hours when sending out text notifications. These customers are more likely to be upset with you, than excited about the promotion.
The above advice will have you well on your way to savvy and successful mobile marketing. An abundance of information is available to you and knowing how to use it is to your benefit. With this in mind, you can refine your own plan and goals, and help promote your business.