Local marketing strategies are essential for any local business to be successful in today’s internet-first world. Consumers are the king of the retail world. Content is the king of the internet. You must make sure your website content promotes your local business and attracts your target audience. Let’s talk about seven ways you can promote your local business online.
Create a Google Business Profile Page
76% of potential customers will search for you online before visiting your physical location. Most likely, they’ll visit your Google My Business page prior to visiting your site.
Your Google My Business profile will be your first chance to establish trust with the searcher. Your profile contains information like your company name, address, hours, phone number, reviews from customers, and more.
Google My Business is completely free. You must register online, and upload photos and any other information that you wish to share with your customers. After signing up, you might be asked for your physical address. Google will send you a postcard with a verification code and a link to publish your page.
Double-check your profile to make sure it is still active. You may have a company already listed. In that case, you will need to click “Claim this Business.”
Register Your Local Listings
Local listings, also known as “citations”, help you to build trust and make it easier to be found by customers.
Why are citations necessary?
- They give customers useful information about your business.
- They can help improve your business’s visibility in local searches.
- Get high-quality backlinks to your website.
- Let customers give feedback about your business
- Increase the trust and credibility of your brand.
Your website will be more likely to rank higher in search results if there is more evidence online that it is legitimate, has a physical address, and is actually operating.
Ask customers for reviews
Did you know that reviews can influence your local ranking?
Your customers tell you that you offer top-quality products and services.
Don’t be afraid to ask your customers to review you.
Locals will leave reviews for you more often than not. Local reviews are like …. Honey. The more reviews you receive, the bigger your audience.
Don’t cut corners. Customers and online review sites can detect fake reviews. You don’t want your reputation to be damaged over something as trivial as writing reviews.
Add the Social Proof
Your customers’ purchasing decisions are often affected by social proof.
Social proof works because real customers have the opportunity to share your story. If your story is about making your customers happy, it’s quite convincing.
We often don’t realize the impact of social proof on our decisions. This is something that we often overlook. It can be a powerful tool for conversion in your marketing strategy.
Social Media Marketing
Social media marketing (SMM) is a great way to reach new audiences unfamiliar with your brand.
Facebook was the best option for local promotion. Start by creating a Facebook account. Promoting your company can be done by offering discounts and special deals to your followers. They may then share your content with local Facebook friends.
Social Media Marketing has the most significant advantage: you don’t need to wait for customers. After you have created your social media accounts, you can begin advertising.
It’s easy to advertise locally on platforms like Facebook, Instagram, Snapchat, and even TikTok with the help of platforms such as TikTok, Instagram, Snapchat, and Meta.
Are you looking to increase your social media presence? Look for local influencers that can help you get noticed. No matter your location or niche, there is an influencer for almost every industry.
Hire a local SEO Expert
Are you frustrated that you have not seen any results despite trying everything? Consider hiring a local SEO expert (like me, Phil Tucker) to help you attract more customers online and walk in. Local SEO Agencies are familiar with all the best practices for local businesses. A local SEO expert can help you develop a winning strategy for your local market without endless testing.
Today’s success requires local marketing strategies. If you don’t have an online presence, you’re more likely than others to be left behind. Spend time optimizing your local profiles, directory listings, and social media accounts. This will increase the number of customers who visit your storefront and website.