14 Ways To Increase Your Website’s Conversion Rate

May 4, 2022 | Conversion Rate Optimization

conversion rate
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You want to maximize your conversion rates as a business owner. You can make more money if you have more conversions. They also result in more customers and greater brand awareness.

This article will cover 14 ways to increase your conversion rates and generate more revenue for your business. These strategies are simple to implement and do not require any special knowledge. Let’s get started!

1. Attractive visuals are a great way to get attention

It is important to have a professional website. Potential customers will click away if your website is outdated or lacking visuals.

Your website should be visually appealing and easy to read in order to keep visitors engaged. Make sure you use high-quality videos and images and pay close attention to the overall design.

You can take your website to the next level by using interactive or animation elements. Be careful not to go too far.

person using laptop computer holding card

2. Keep your CTA clear and concise

Your website’s call-to-action is one of its most important components. It’s what tells visitors what they should do next. People will move on to other pages if your CTA is not clear or hidden on the page.

Your CTA should be clear, concise, and easily found to increase conversions. Make sure you use actionable language to tell visitors what you want them to do. Also, make sure that the link or button is easily visible so they can click on it. Consider using a CTA that is different from the rest of your web pages, such as a different color or a larger size.

3. Keep Content Localized

Local content will appeal to local audiences. You can do this by including information about your state or city in your headlines, using photos of local landmarks, and mentioning local events. Geo-targeting can be used to show people different content in other places.

Your website will be more relevant to local people if you keep your content local. You might also be able to improve performance when you search locally.

4. Use Testimonials

It is a great way to let prospects know that others have had positive experiences with your product. Over 90% of customers read testimonials before they make a purchase.

This can be done by including testimonials from satisfied customers on your website. If possible, include the name of the customer, their location, and a photo.

customer support

5. Live Support for Customers

People expect quick help in today’s digital world. Live customer support is a great way to increase conversions. You can offer it via a chat window, or you can provide a phone number. Zendesk found that 85% of customers surveyed were satisfied with live chat support and 91% with telephone support.

Live customer support is a great way to answer potential customers’ questions and help them feel comfortable doing business with you.

6. Utilize Email Campaigns

Let past customers know about any sales or promotions you are running if you have their email addresses. This is a great way of increasing conversions, as it allows you reach people who are already interested in what your product or service has to offer.

You can also set up an automated email program that will send messages to your subscribers on a regular basis.

7. Simpler things

Sales simplified is when a customer has a problem that needs to be solved. Simplicity is the key to high conversion rates. People will abandon your website and look elsewhere if they find it too difficult to use. Your customer should be able to navigate your website easily in order to find the information they need.

Avoid using technical jargon and use simple language.

a/b testing

8. Use A/B testing

A/B testing can be used to increase conversions by testing different versions or products of your website. A/B Testing can be done by creating two versions of your website and then comparing which one performs best.

You can also use A/B testing for different elements on your website such as your CTA and pricing pages. You can test different versions to find the best one for your business.

9. Optimize your mobile-friendly site

Millions of people now access the internet via their mobile devices. If you want to increase conversions, ensure that your website is mobile-friendly.

This ensures that your website is mobile-friendly and easy to use. Consider using a mobile-specific CTA such as a click to call button.

10. Slow load times are not recommended

Slow loading times can have a negative impact on conversion rates. People will abandon your site if it takes too long for them to load.

Your website should be well-designed and optimized to speed up load times. To speed up your website’s loading time, you can use a Content Delivery Network (CDN).

11. Google Analytics

Google Analytics – This free tool tracks your website’s traffic, conversion rates, and other information. You can track how visitors find your website and what they do once they arrive.

This information can be used to improve your website’s performance and increase conversions. Google Analytics is a great tool to improve your website and increase conversions.

12. Enhance Your Content

Your content is one of the best ways to attract customers and convert them. This involves creating engaging, high-quality content that appeals to your target audience.

Start by performing keyword research in order to identify the keywords you should target. Next, make sure your content is relevant and interesting to your audience. Promote your content via social media and other channels.

social proof

13. Social proof is a great way to prove your worth

Conversions can be increased by using social proof. This is the belief that people are more likely than others to do something if they can see others doing it.

Social media and positive reviews can be used to generate buzz about your product or service.

14. Incentive

Incentives are more effective in converting people. You could offer a discount or a trial for free, or provide something of value to your customer.

Conversions can be increased by using incentives. However, the incentive must relate to your product or services. You could lose money if you do not.


These are just a few of the many tools and methods that you can use in order to increase your conversion rates. These strategies will help you generate more revenue and provide a better customer experience.

Start small, and work your way down as you get results. Don’t forget that your goal is not to increase traffic but conversions.


Phil Tucker

Phil Tucker

Digital Marketing Expert

Phil Tucker is a digital marketing expert specializing in Search Engine Optimization and Website Design. He founded Be Famous Media in 2012, a digital marketing agency located in Lynchburg VA, that helps businesses across the United States increase their online visibility and attract more customers.

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About The Author

Phil Tucker

Phil Tucker is a full-time blogger and digital marketing expert. Join Phil and thousands of monthly readers on MrPhiLTucker.com to learn how to grow your online visibility and generate more revenue.

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