Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Start by building a proper database. You want to always include cell numbers in a database for mobile marketing, but other information is also important. Get permission before adding anyone’s cell phone number to your list. This can be done either with a Web form or having the person text you with a given short code you gave them.
Never send unnecessary messages to your customers. Always make sure that what you’re messaging them about is relevant and important. Nothing will crash your marketing campaign faster than annoying your customers with random things. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Lengthy pages with mass amounts of information are not effective and will just become lost in translation. Mobile marketing success can best be achieved when you keep your content clean and geared towards the sales.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. For an unbiased opinion, you could pay a tester.
Mobile platforms that are designed as standalone also need home bases to be successful. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Your entire business model shouldn’t be based on mobile marketing.
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. Make sure you are always ahead of technology; it changes quickly. You will be more competitive if your technology is advanced.
Mobile marketing can be a great way to expand your business, but it can also turn off potential customers if you aren’t careful. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. New customers, leads, and business will result from your new mobile marketing methods.