Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. They need to be able to understand and absorb your message in that brief period.
Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. Making an appealing and attractive mobile website can be difficult. Don’t be afraid to hire experts to do this for you.
Be aware of how the competition is using social media to market their products. Find a way to differentiate yourself from you competitors.
Produce a greater effect by using viral marketing with your ads. Someone who sees it and likes it is more likely to forward it to their contacts, which really extends the reach of your mobile marketing.
Put any and all links on your webpage if your company is geared for social networking sites. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. Therefore, your mobile marketing site should be easy to use. It may look very simplistic on a computer, but when using a mobile device, it will look normal. The important thing is keeping access open to both computer users and mobile users.
Use A/B testing on the mobile version of landing page. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. Have two versions of your page and see which gets the highest number of conversions. Then when you find what works, add that to your end game strategies.
It is very easy for your mobile marketing approach to backfire and annoy people. Take a measured approach following some of the tips presented here. Learn all you can, especially if you are a novice. New customers and new business will be the likely result of your efforts.