As an online business owner, you could generate even more sales thanks to marketing. If this sounds familiar to you, one thing you should look into is a marketing strategy called marketing with email. Continue reading to see how e-mail marketing can improve your bottom line.
Never send out unsolicited marketing emails. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. This is not only harmful to your reputation, but it can actually cause your ISP to block you or your email service provider to suspend your account.
Use A/B testing to view the subject line. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Be sure you have good content in your emails and that it isn’t all a marketing pitch. Offer special articles to your subscribers that may not be on your site. Make sure to add special offers and discounts for your products and services. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.
Use a double opt-in procedure that will ensure that your subscribers really desire your emails. That may appear to be a large amount of effort, but you are guaranteed that the person really wants your emails, which erases the chance that you and your ISP will run into trouble.
E-mail marketing campaigns can be, as previously mentioned, easy to set up, and they can help boost your sales significantly, but in a cost-effective manner. If you are not reaping the benefits from using this method for your business, you should consider doing so immediately. Use these tips to improve your business and it’s sales.