In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. QR codes are a good way to get people that have smart phones to visit your site. Have the codes printed on posters, brochures, business cards and catalogs. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
You must learn to say a lot with just a little when you are building your mobile content. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Brevity is the crux of mobile marketing communications.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. For an unbiased opinion, hire a paid tester.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. This will make it easier to stay focused.
A standalone platform for mobile devices needs to have a home base. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. You should never develop your entire business around a mobile platform.
After reading and thinking about these tips, you should have a better understanding of it will take to find success with mobile marketing. What is true is that no matter what information you have at your disposal, it is critical to put it to use. By keeping these tips in mind, you are able to draw out your own road map and get out there promoting your venture.