Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
In mobile marketing, understand that location is everything. Unlike other marketing forms, mobile marketing has the unique opportunity to know exactly where you are. This allows new options that are not available anywhere else. Think about what this can mean for your business and how you may succeed with a location-aware strategy.
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Always ask if a move makes sense for your business.
The key to mobile marketing is to keep your message short and to the point. They need to be able to quickly digest the message you want to convey.
Your recipient will, probably, send out the mobile marketing ad if it is easy for them to do so. To spread the word, offer an incentive to those customers who pass along your mobile marketing promotion.
Be sure that your mobile marketing campaign is compatible across multiple platforms. Do not exclude anyone from your campaign by neglecting a platform. You will need to make your mobile campaign compatible for all mobile devices.
Sending offers out too frequently can turn some of your customers off. Customers tend to respond more to offers that are only sent two to four times in a month. The best results are from customers feeling they have to react fast to take advantage of an offer. Don’t offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.
The many uses of social media on mobile devices make it one of the foremost ways to expand your marketing campaign. Reward those who participate in social media sharing. Give a coupon to customers who share one of your deals on Facebook or TwitPic your store, or enter them into a drawing. This will bring recognition to your company and get people sharing information about your products and services.
There is significant promise to be found in mobile marketing, though it must be used carefully, so as to avoid annoying potential customers. Apply your mobile marketing efforts respectfully and consistently to get the best results. With the right approach, you will very likely obtain new customers and bring in more business.