Competition is tough in business today, especially online. You need all the help you can get when it comes to marketing; have you tried using video to cultivate business? Keep reading to find out how to leverage it for business success.
Do not spend a lot of money on video production for marketing content. Spending a lot on your video does not necessarily result in a good return from your investment. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
In video marketing you have a very short time frame to capture your viewers attention. The first 10 to 15 seconds of each video should be the strongest. Give your viewers a reason to watch the whole thing.
You do not have to have a professional record your video for you. Professional gear isn’t required if the picture is in focus and properly balanced. You really don’t even need to have a perfect script. Relax, talk to the camera and edit what you do not need in your video, later. If you’re really creative, going on camera may not even be necessary. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.
Be sure to pay attention to YouTube. Begin your campaign of video marketing there! You can have your videos somewhere for free. You can also take advantage of being on the third most highly-trafficked site anywhere. It is also the second highest volume search engine online, and of course, the most popular video site anywhere.
If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. You won’t just be giving information to customers but attracting new customers, also.
If you create a great video that promotes your business, you will benefit a great deal from it. The online exposure, the opportunity to present yourself as a trustworthy professional — the list is endless. Make a great plan and set a launch date for your first video. You will soon start to realize the benefits of doing so.