You must have a basic plan, in the same way that you would with any traditional marketing campaign, know your audience, what medium to use to reach them, and what you want them to do with the information. Once you have those three things figured out, you can begin by moving ahead with some of the advice that will be mentioned in the paragraphs below.
Update your blog with new and interesting information frequently. If your business is currently or soon-to-be running a discount, coupon, promotion or sale, be certain that your blog mentions it. Current promotions, changes and special events should be included in your blog. – post it on your blog too.
Before you hire any social media marketing firm, be very cautious. Many of these types of companies are fraudulent and scam business owners that are inexperienced in Internet marketing. The companies utilize thousands of fake twitter, Facebook and YouTube accounts, which they create using proxy servers and automated registration bots. Your advertisement would be rarely seen by an actual person, no matter what the view count says. You will just have wasted a lot of money.
Social media marketing is all about social networking, so you need to tie your different sites together within the same network. On your blog, post links to your Twitter site, for example. In the information box of your YouTube videos, post a link to your Facebook page. List your blog and your Facebook page on Twitter. Creating links in different forms of media will widen your costumer base.
Today’s social media marketing is all about Web 2., so make sure that you’re using the appropriate widgets and applications on your site. Add a widget to your site that followers can use to easily share your content. Also, a widget can allow readers to re-tweet or vote on your content right from your page.
Think about serving as a guest blogger or letting a well-known blogger in the field to post on your website. This helps to generate traffic, and it creates a sense of belonging for your visitors. When you post on someone else’s blog, make sure you include a back link to your site. When someone guest-blogs on your site, offer the same opportunity. You will likely get more visits to your blog and your site doing this.
When you follow the advice from the article above, your business should begin to thrive. It takes time and hard work to become a master of both, but in the long run, your company will be profitable and successful.