It’s important to make sure that the people receiving your emails actually want to be receiving them. The best way to lose your customers is to send them emails they are not expecting. The piece that follows includes great tips for making sure you are targeting only the most receptive audience.
One great way to increase the success of your e-mail marketing campaigns is to give your customers choices. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose. They will be increasingly comfortable when you give them more control over the entire process.
You must build an organic email opt-in list if you wish for your marketing campaign to succeed. Simply put, do not buy a haphazard list of emails that will probably contain consumers who have no interest in what you are offering. Instead, grow your subscriber base over time with people who are interested in what you are selling.
Your emails should contain an incentive. People will buy something from you if you provide them with a reason to do so. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.
Use a subject line that attracts your reader’s attention. When a discount or coupon is offered in the subject, the likelihood of it being open increases significantly. Get their attention by giving out free products, discounts or anything else you think they will pay attention to because they want to get in on the savings. A striking subject line makes it much more likely that someone will open your message.
Remember that in each passing day, your readers are likely to read your emails using a mobile device or even a smartphone. Such devices have just a fraction of the resolution of a standard computer monitor, so your messages will look quite different. Knowing the limits of these mobile screens will allow you to make emails that your users can read.
The number one rule when it comes to email marketing is that you must only send emails to people who have asked for them. If you are sending out email communications to people who don’t want them, they will think you are a spammer, and that is a sure-fire way to lose lots of business. Follow this article’s advice to ensure you are emailing the right people.