You can tell how well a site is doing by looking at how much traffic it gets. Sites with merchandise need visitors. Those that rank highest on search engines are more successful at attracting visitors. One can increase their rankings through SEO, or search engine optimization. If you want to use search engine optimization for your site, then read this article.
When adding SEO to your page during setup, having some short articles on your topic is better than a single very long article. Long pages don’t carry as much weight with the search engines as short ones do. Additionally, most internet users prefer to read shorter articles rather than longer ones.
When attempting to use SEO on your site to increase traffic, make sure your site is coded well. If you have a confusing site with sloppy coding your site will be unable searchable by spiders. Text-free Flash will be entirely overlooked by spiders.
When you link your site you need a viable anchor tag. If you use generic text like “click here” for your links, search engines might think your site is about clicking here, rather than cat food. Using keywords as your anchor text is another way to earn brownie points with search engine spiders.
Try looking at your competitor’s website source codes. That lets you in on their own SEO techniques, including keywords. You don’t want to copy their methods but use them as a model to develop your own.
In order to really increase your PageRank, you need to not only get visitors to your site, but keep them there. Research suggests that the length of time an individual stays on a website influences that site’s PageRank. Increases the rank of the site. Add forums to encourage your visitors to really read the content of your site and discuss it with each other.
As you can see, the success of a site is measured in part by how many visitors it has. This is especially true of websites that sell services or merchandise. Sites with a high search engine ranking will draw in the most visitors. By utilizing search engine optimization, you will increase your ranking. Follow all of the tips that you have learned in this article.