Mobile marketing has shown to be a great way to tap into an audience that is looking for all sorts of products and services. Nearly everyone owns a type of mobile device, like tablets, phones, etc.
You must have a proper database built to start a mobile marketing campaign. Do not just add loads of numbers to your database. Having cell phone numbers requires that you have the person’s permission first. To obtain permission, you can create a form for downloading or a process through which users respond to a text message.
For the most technologically savvy customers, include QR codes on all printed advertisements. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
When marketing for mobile phones make sure that the message you send are short and simple. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Especially when it comes to your mobile website, you must remember that less is more. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Brevity is the crux of mobile marketing communications.
Ask your friends to test your campaign before you make it public. For an unbiased opinion, hire a professional.
A successful standalone mobile platform must have a home base. If you have a mobile presence, it should be a way to stay in contact with current home based clients. It is unwise to build an entire enterprise solely on a mobile platform.
Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. Technology can be a main factor in customer choice. Keep up with changes to stay competitive.
As the market grows for mobile devices, so will demand for mobile marketing solutions. Pretty soon most people will have a mobile phone, making mobile marketing a highly profitable way to promote products and services. With these tips, you will move ahead of your competitors; and topping that, you will be empowered with superior customer communication. Just go for it!