If you think marketing via email as a tool is a worn out concept, give it a second chance! It is true that email solicitation is one of the earliest forms of Internet marketing, but it is far from passe. Fresh approaches and new twists on the standard forms of marketing via email are being invented every day. Check out the strategies below and make e-mail marketing work for you!
Only send emails to people that you know. When you do a mass mailing to random recipients, they are often received in a spam filter. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. Their lack of care towards you and your business will most likely cause them to just mark it as spam, which just made your effort pointless.
Each email should only contain a single topic. Keep your content concise and focused, so your customers do not become disinterested. Keep your messages on topic, of reasonable length, and interesting to read. People will appreciate having access to clear information and not having to read through a long email.
You can use A/B testing to improve the results of your emails’ subject lines. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.
Remember that the purpose of marketing via email is ultimately to sell your products. Each email that subscribers receive should move them closer to making a purchase. This can be accomplish by drafting messages containing facts about new offerings, that reveal new uses for existing products or that inform customers of available discounts.
E-mail marketing might be old, but it still has lots of profit potential. The benefits and rewards of a well-organized email marketing campaign are significant and proven. By making use of the preceding tips, you can enjoy some of those rewards yourself!