Do you know anything about mobile marketing? Are you putting a marketing plan in place? Do you have the desire to make it better? Is your marketing approach enhancing your bottom line effectively? Is your plan adapted to your audience? If you are unable to respond to these questions with confidence, check out the following tips.
Don’t just send messages to your customers out of the blue. Ensure that your message is relevant each time you actually do message them. Nothing will crash your marketing campaign faster than annoying your customers with random things. Customers expect to receive information from you, not humorous messages that a close friend might send.
Have QR codes on your printed ads for the more tech-savvy consumers. If your customer has a smartphone, they can use these codes to unlock special content or deals. Put these codes everywhere, including fliers, catalogs, and even your own business card. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
Make your point but keep it short when it comes to mobile content. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. Mobile marketing demands short, concise, and direct messages to consumers.
Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.