If you plan to market your business using email, you need to know what you are doing. Try to avoid the spam folder and attract your reader to open the email. Keep reading if you want to get the most useful tips around!
Focus on your target market. After you have gotten a few readers subscribed, come up with ways to induce them to get their friends signed up. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. After this, your base should begin to grow on its own.
To get customers enthused about getting your emails, give prizes away through your newsletter. This will make your customers want to refer their friends. You may even want to offer a referral program that will allow you to expand your mailing list in a major way.
Use A/B testing to test subject line variations. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. You will learn which subject lines have the best open rates and which ones people ignore.
Practice consistency. All of your emails should employ the same color scheme and feature the same logo. Always use a legible font. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. In e-mail marketing, familiarity is a key aspect.
Include lots of useful information in all your messages. Don’t just fill them up with information about your products. Include things that will truly help your customers. Provide your subscribers with special articles that they might not can locate on your site. Also include exclusive offers on your services or products. Make sure to send emails even when you aren’t selling anything, like during holidays.
The tips you just read constitute a simple guide to take an email promoting campaign from borderline spam to effective and profitable in no time. Use them with anything you currently have going on, or create a brand new campaign, and you will be amazed at the results.